Auto Campaign Definitions & Best Practices

Birthday

Sent the week of a customer's birthday

Birthday offer is a great way to personalize your business and reward your customer the Monday of their birthday week. Make your customers feel special by never missing a birthday.

Lapsed

Sent to customers who haven't visited in x to x days (customizable)

Lapsed campaign is targeted to customers who haven't visited in a while. Make this offer more aggressive as a means to get them back in the door. This will automatically send to them after x number of days (customizable) since their last visit. Set this message to recur as often as you'd like. 

Recall - Trier

Sent to customers who haven't visited in x to x days (customizable)

Triers are customers who have visited/checked in to your business only 1 time. The Recall - Trier campaign is specifically designed to get those one time "triers" back in for a second visit. Customize the time between visits and recurrence for this offer to go out. 

Recall - Buyer

Sent to customers who haven't visited in x to x days (customizable)

Buyers are customers who come in somewhat frequently. The Recall - Buyer campaign is designed to remind somewhat frequent buyers to come back in after x amount of time. The time between offers and recurrence is also customizable according to what works best for your business. 

Recall - Lover

Sent to customers who haven't visited in x to x days (customizable)

Lovers are your most loyal customers. Customize this campaign to "recall" your most loyal customers who may not have visited in a while. You have not forgotten about your regulars, let this auto message let them know you appreciate their loyalty!

Milestone Campaign

Sent to customers after x visits

Send this campaign out to customers after x number of visits (up to you how often). This is to really reward your returning customers by saying, here's a special offer for your continued loyalty to our business. Feel free to set up more than one of these offers, rewarding your customers after every 5th, 10th and 20th visit!